A major ‘three-stage’ proposal for the BFI, for an exhibition-cum-indoor theme park centred around the iconic films of Alfred Hitchcock giving the public the opportunity to sense and feel as though they were actually in one of Alfred Hitchcock’s films.

Stage One; Brand signature, stationery, brand guidelines, and exhibition tickets.

Stage Two; Visualisation of the exhibit itself, including details for each ride, facades, audio-visual and interactive installations.

Stage three; Environmental graphics and poster promotion.

The premise was to create branding and touch points that would relate to the exhibit rather than the man himself.