Stiltz is an artisan company of actors who perform on stilts. The group are all trained actors who perform in a variety of guises, from performance artists and brand promoters to children’s entertainers. However, the company has suffered in their quest for greater recognition as serious performers due to an identity crisis. Promotional activities in the past have been unclear, with the group missing out on lucrative contracts. The brief was to create an identity that would reflect the group as professional performers, whilst not loosing that recognition when they go beyond on-stage performance art to street performance. This included the groups’ intention to perform for organisations like UNESCO In refugee camps.
I was also asked to create an online marketing campaign that would promote upcoming tours, and build their fan base.
It was fascinating to see how one performs with a pair of stilts. In approaching the work I considered how stilts have evolved from simple wooden poles with a step that one would place his or her feet, to the ‘exoskeletons’ that todays stilt performers are strapped onto. The resulting typemark playfully conjures up exactly what type of performers Stiltz is. The additional straplines allow the mark to be used to promote the group across various activity areas whilst retaining the overriding design.